Case studies

Real campaigns, reported carefully.

These examples record what was observed during particular campaign periods. They separate what was measured from claims about cause, and none is a promise of future results.

Case study 01 · Goodreads reading group & Pinterest

Outback Odyssey

Paul Rushworth-Brown

A reader-discovery pilot that combined moderated discussion in a Goodreads reading group with Pinterest distribution.

Goodreads discussion

~24

Comments over about two weeks

Readers who expressed interest in reading the book

Reported Listopia positions

Australian Historical Fiction#1
Historical Fiction: Australia#3
Outback Australian Mystery#1

Pin	Views	Saves	Clicks
Pin A	530	265	27
Pin B	460	256	36

These figures describe reported activity during a particular campaign period. List positions can change, and views, saves, clicks, discussion, reader interest, reviews, and sales are different measures. This example is not a guarantee of future results.

Case study 02 · Goodreads Listopia

Lead by Legendary Example

Jay Jacobson

Based on before-and-after screenshots of the Goodreads Listopia list “Most Helpful Personal & Professional Self-Help Books.” The later screenshot shows Lead by Legendary Example at position #1 on that list.

Earlier Goodreads screenshot showing Lead by Legendary Example in the Add Books To This List tab — Before: the earlier screenshot shows the book in the “Add Books To This List” tab, not its ranking in the All Votes list.

Later Goodreads All Votes screenshot showing Lead by Legendary Example at position 1 — After: the supplied later screenshot showing the book at position #1.

The screenshots document what the list displayed at the time they were taken, not necessarily its current order. They do not by themselves show that any single action caused the final position.

Case study 03 · Pinterest creative

Pathways to Youth Homelessness in Ireland

A separate Pinterest example focused on creative distribution. Early snapshots were taken roughly 48–72 hours after posting.

~2.2k

Views, pin 1

~1.1k

Views, pin 2

~626

Views, pin 3

Views are reach indicators. They are not necessarily unique people, and they are not clicks, sales, or readers gained.

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